75% of Channel
Account Managers
fail to correctly
assess top partners. Poor
communication. 67% of VARs don’t
have a
growth-focused
business plan. But 100% of the
channel’s top growth
firms do. The
average solution
provider invests
less than 3% of
revenue in
marketing, while the
fastest growth firms
invest 8%. So, if 30% of channel
firms will be out of
business by 2008,
it’s time for some
serious changes. |